Premium quality. Unparalleled confidence.
There are many good reasons for choosing Miele.
From our beginning in 1899, we have remained true to our brand promise “Immer Besser – Forever Better”, ensuring that everything we do sets a new standard of ‘forever better.’ We create products that are durable, sustainable and high performing, with a modern design.
Miele is proud to be able to offer you 10 year warranty* across all built-in cooking appliances. We stand behind our products and want you to enjoy the premium quality of Miele with the peace of mind that they will stand the test of time. Learn more below.
More than 120 years of Innovation
Miele has always been at the forefront of new, exciting, innovative technology. In 1901, Miele’s very first washing machine was born. Featuring a lid-mounted agitator, it saw the transformation of a wooden butter churn into one of the most incredible advancements in home appliances. Miele went on to create its first vacuum cleaner in 1927, Europe’s first electrically driven domestic dishwasher in 1929, the first fully automatic washing machine and the first tumble dryer in 1958. Two completely new appliance categories emerged from Miele in 1998, launching the world’s first ever built-in coffee machine and built-in domestic steam oven.
Experience Miele’s premium quality and unparalleled confidence with a 10 Year Warranty.* 1-30 April 2021 *T&Cs apply.
In many countries, Miele is the most coveted brand in its industry, even voted “best brand ever” in its German home market. But what exactly is it that makes our appliances stand apart? We asked three prestigious New Zealand designers, much-loved cook Maggie Beer, and our customer Jane Wilson, why they all choose Miele.
More extraordinary Miele stories
Once a Miele, always a Miele. Our customers around the world remain loyal to our brand. Read all about why Alison’s washing machine travelled from the UK to New Zealand to Australia and why Geraldine has had her Miele oven and cooktop for 20 years!
Our vision for the future
As an independently family-owned company since its establishment in 1899, Miele has long been committed to its employees, customers, suppliers, society and the environment.
The concept of sustainability has always been inherent in every single aspect of our appliances – which are truly built to last.
Today, we have a specific sustainability strategy based on these values of integrity, a sense of responsibility towards people and the environment, continuity and last but not least, a sense of quality. Miele aims to achieve climate neutrality at all locations in 2021.
Dedicated support network for peace of mind
When you purchase a Miele appliance, you are supported every step of the way.
From complimentary appliance demonstrations to assist you in identifying the right product to suit your lifestyle, to specialist Miele service technicians, support is just a phone call away. We provide a 24/7 Live Chat service to answer your queries online, along with a library of inspirational recipes and videos to assist you in mastering your appliance.
Miele for Life Membership
Miele for Life is our exclusive member privileges programme and membership is free once you have purchased a Miele appliance and sign up.
Members have access to a range of benefits including exclusive offers on Miele products that are better than standard promotions, special offers from our partners; Riedel, Hugo Boss, Sheridan, Taittinger, Stuff and Appelles just to name a few. In addition, you will also receive invitations to VIP events, opportunities to win amazing prizes and access to the exclusive website; the home of intriguing articles, delicious recipes, inspiring videos and more to enhance your lifestyle.
*Experience Miele’s premium quality and unparalleled confidence with 10 Year Warranty.* 1-30 April 2021 *T&Cs apply. Click here for full Terms and Conditions.