Miele New Zealand are excited to introduce you to our latest brand partner, award-winning New Zealand chef, Ed Verner.
Ed Verner is the Chef/Owner of one of New Zealand’s fine dining restaurants, Pasture, which is known for pushing the boundaries of dining experiences using local and unique produce. Pasture is known for its unconventional approach to fine dining, with just seven chefs overseeing all aspects of service to create a space that is as warm and welcoming as a dinner party – from admitting guests through the locked front door and polishing glasses, to preparing each dish over the open fire.
Similarly, sister venue Boxer, an ambitious cocktail lounge, is also unique in its approach. An 11-seat space at the front of Pasture, Boxer is a new bar experience that brings Ed’s vision for a chef-led, beverage-focused, immersive cocktail experience to life.
We at Miele New Zealand are always looking to bring culinary creativity in the kitchen to life through innovation, design and technology and Ed is an incredible chef to partner with.
“A master of details and techniques, Ed is a culinary creative and, like Miele, constantly pushes the boundaries of excellence. We are excited to have him on board as we continue to grow the Miele brand in New Zealand and look forward to working with him to create many new and exciting recipes that hero New Zealand produce for our local customers,” said Mark Bateson, General Manager Miele New Zealand.
Aligning with Miele’s ethos of Immer Besser – Forever Better, Ed has a unique approach to cooking and dining, with exceptional attention to detail and a focus on creating immersive, once-in-a-lifetime food and cocktail experiences.
Originally from a small town in Dorset, England, Ed has forged a chef-run culinary genre that incorporates New Nordic techniques and styles in a Japanese Kaiseki-inspired format. He draws inspiration from his time living in Japan and working in some of Europe’s top fine dining kitchens — including Relae in Copenhagen, Kadeau in Denmark, and In de Wulf in Belgium.
Ed has a host of accolades under his belt, including Food & Wine’s ‘World’s Best Restaurants 2020’, Metro Magazine’s 2019 ‘Chef of the Year’, ‘Restaurant of the Year’ and ‘Best Find Dining’, the Supreme Winner of New Zealand’s Metro Peugeot ‘Restaurant of the Year Awards,’ 2019 and Cuisine’s Ōra King Salmon Innovation Award’ and ‘Three Hats’ winner in 2019.
How will Ed and Miele partner together?
As a brand partner, Ed will collaborate on upcoming campaigns and projects, and you’ll start to see recipes which you can cook at home in your Miele appliances. Pasture will soon feature Miele appliances, so guests can enjoy dishes brought to life by Miele.
Why did Ed choose to partner with Miele?
“At the centre of my cooking is a juxtaposition of the primordial and raw, exemplified by cooking with the elements, namely fire, and the simplest of ingredients, forging together the precision of science and modern cooking technology. With the meeting of these two approaches, I hope to bring something unique and visceral to the diner that speaks to the past while looking towards the future. Miele’s deep roots in tradition and longstanding role in modernising and advancing cooking technology makes them a perfect and likeminded partner to work alongside as we explore the future of food together,” explains Ed.
Stay tuned to see more from Ed, including recipes to cook from home at www.mieleexperience.co.nz/recipes/ and @miele_newzealand. Keep up to date with the latest at Pasture @pasture_akl, and Boxer @boxer_akl.
Miele – Immer Besser