Sustainability at Miele
Immer Besser: For the planet, our only home
Why we care about sustainability
The world is undergoing significant transformations, the effects of which are just starting to be felt. Everyone, from major corporations to individual households, has a duty to work towards a brighter and more environmentally friendly future. Miele is dedicated to the principle of “Immer Besser,” meaning to constantly always do better in all that we do. This drive fuels our pursuit of creating smarter, more sustainable appliances, contributing to the sustainability of homes and businesses for generations to come.
Our pledges for the planet
As the race to save our only home is ever-accelerating, our commitment to evolve our ambitions is too. To continue our journey Miele commits to the following sustainability pledges.
Make sustainability happen at every step
To save water and energy, the washing machine should be loaded to maximum capacity if the textiles allow it. Miele’s SingleWash feature also helps to conserve resources when washing individual items
Make appliances that won’t leave a mark
Miele is dedicated to producing the best possible products and services with the least impact on the environment, with the ultimate aim to make them 100% carbon-neutral.
End waste by giving our appliances new life
We are working towards creating a circular value chain with net-zero waste for all materials used in our appliances to re-enter the loop at the end of their lifecycle.
A sustainable production
To us, sustainability is a journey. We understand it as the accelerator to move Miele forward. In all our projects, we continually work towards sustainable innovations that will help make a difference in the world. With our latest content series, we challenged ourselves to make the production a completely sustainable one, working with limited crew and using only battery powered equipment, reducing waste and recycling on set. In an industry first, we are humbled to have been awarded the ‘Green Seal’ certification by the Environmental Media Association (EMA), a body which honours and recognises progress in sustainable production.
Episode 1: Mathieu Dechamps, MD Knives
Mathieu Dechamps’s passion for woodworking developed at an early age with the Belgium born craftsman originally training as a maker of fine furniture since he was just 13 years old. Spending a number of years travelling the world, he was first introduced to knifemaking in Scotland. Now residing in the Dandenong Ranges in Melbourne, Mathieu hand crafts knives using the sustainably sourced timber from the idyllic ranges which surround him. Witness the profound respect Mathieu and Jo have for one another’s dedication to their craft in this untold story of sustainability.
Episode 2: Flinders Island
Voyage to the idyllic Flinders Island situated off the rugged coastline of Tasmania, Australia in episode 2 of Stories of Sustainability. Home to some inspirational people who have spent their lives living alongside and nurturing the land and the seas. Get swept away in the natural beauty of the untouched landscape and behold how the locals act as a community to respect the land and look after its surroundings.
Episode 3: Northern Territory
Episode 3 of Stories of Sustainability unfolds in the Northern Territory, a place renowned for some of Australia’s most iconic and breathtakingly beautiful landmarks. This fertile land is home to the Larrakia people who sustainably wild harvest native ingredients that showcase their incredible culture. Join Matt on a journey of discovery with proud Larrakia man Daniel Motlop, General Manager of Indigenous beverage company Seven Seasons.
Cover crop salsa with root vegetables
Cullen Wines first introduced cover crops in their vineyard to enrich soil fertility and increase biodiversity. Forever thinking of creative ways to minimise food waste, Matt Stone saw these ingredients as another nutrient dense food source. We invite you to try Matt’s delicious crop salsa recipe below. Photo credit: Earl Carter
Episode 4: Cullen Wines
In our fourth and final episode of Stories of Sustainability, we meet Vanya Cullen, Managing Director and part owner of Cullen Wines in Wilyabrup, Margaret River, a remote costal town in Western Australia. With similar family values to Miele and an immensely deep connection to the land, we learn about the holistic and sustainable practices the vineyard upholds.
Make your next drop an organic one with sustainable agriculture from Margaret River
A wine can only be as good as the grape, with the winemaker acting as caretaker to the fruit. As part of our Stories of Sustainability series, decorated chef Matt Stone travels to Cullen Wines in WA’s picturesque Margaret River region to learn about organic agriculture and cultivating the best drop.
Miele Sustainability Report
Miele’s new Sustainability Report is now available as a download. In this report Miele reinforces its commitment to the Sustainable Development Goals (SDGs) published by the United Nations and subscribes to the 2°C target of international climate politics. As the case of past reports, this issue follows guidelines of the Global Reporting Initiative (GRI).